Protecting McLaren Vale - Award winning Wine Tourism Video
The much anticipated results of the Born Digital Wine Awards 2012 were unveiled on May 23rd 2012. The inaugural awards proved an instant success, with an enthusiastic number of entries (in excess of 300), from 24 different countries across the world. The aim of the awards is to give value to writers, photographers and videographers who are successful at creating wine content online – it must be “born digital” to qualify – i.e. be published first online.
The following video was funded by McLaren Vale Grape Wine & Tourism, presented by Nick Stock, shot and edited by David Parkinson (Shed Space Studios) and produced by Tony Parkinson (Penny's Hill/Shed Space Studios) and stars a few notable McLaren Vale identities.
Travel has many upsides and, when you travel as much as I do, the homecoming often delivers just as much delight and inspiration as the destination just visited.
I love the fresh context that travel gives. Whilst working in the northern hemisphere this year, McLaren Vale was in the news as the battle between urban sprawl and wine-growing played out.
The wines are familiar to many people, but it’s the unique combination of wine, food, history, culture, beaches and laid back quality of life that draw me back each and every year.
For those that haven’t visited, I shot a little movie to show you the place and some of the people that make it really special. Take a look around at what’s on offer and spare a thought to think just how unique and significant it all is, in a global context, and make sure you tell your friends. Enjoy!